How We Use Zillow Showcase to Elevate Your Listing
When you list your home with #1 Properties, you can be sure it’s more than just putting a sign in the yard.
Our agents approach every listing with a strategic marketing plan designed to maximize visibility from day one. Because in today’s digital marketplace, first impressions don’t happen at the front door. They happen online.
That’s why we tailor our strategy to your specific home, price point, and goals. Some properties benefit from preemptive repairs or strategic staging. Others call for elevated photography, video, or enhanced digital exposure.
And for certain listings, that includes utilizing Zillow Showcase to give your home additional presence where buyers are already actively searching.
If 7 Out of 10 Buyers Are on Zillow, Your Listing Should Stand Out There
Zillow remains one of the most heavily trafficked real estate platforms in the country. Industry research consistently shows that the majority of buyers use Zillow at some point during their home search.
For many buyers, Zillow isn’t just a browsing tool. It’s where they decide which homes are worth scheduling and which ones they scroll past.
That makes how your home appears on Zillow a critical first impression.
When buyers are comparing multiple properties in your price range, your listing needs to capture attention immediately — visually, strategically, and professionally.
But how is Zillow Showcase different than a typical Zillow listing?
Showcase Listings Receive Up to 79% More Views
If you’re not familiar with Zillow Showcase, here’s what you need to know: it’s a premium listing enhancement designed to increase a home’s visibility and engagement within Zillow’s search experience.
It is not a one-size-fits-all solution. As with every marketing decision we make, we evaluate whether it will create a measurable advantage for your specific property and market position.
But if the fit is right, the results can be significant.
According to Zillow’s reporting, Showcase listings have generated up to 79% more page views, 76% more saves, and 91% more shares compared to similar non-Showcase listings.
More views mean more buyers seeing your home during those critical first days on market. More saves indicate stronger buyer interest. More shares expand your reach beyond the initial search.
In a competitive price range, increased engagement can create momentum, and momentum creates opportunity.
What It Looks Like In Action
1) Enhanced Visibility in Search Results
Showcase listings receive elevated placement within Zillow’s search experience, helping your home stand out when buyers are comparing multiple properties in the same price range.
2) Larger, More Immersive Photography
Professional photography carries more impact with larger, more prominent visual presentation. Buyers can better experience your home before they ever schedule a showing.
3) Interactive Floor Plans and Visual Tools
Enhanced listing features help buyers better understand layout and flow, giving them confidence in how the home functions before they ever schedule a showing. These tools include an interactive floor plan and a 3D virtual tour that provide a more immersive digital experience.
Zillow Showcase also includes virtual staging capabilities, presenting a home in different design styles to highlight its versatility and potential. When buyers can clearly envision how a space could look and live, they are more likely to feel an emotional connection and take the next step.
Strategy Backed by Experience
Real estate marketing changes. Platforms evolve. Buyer behavior shifts. What does not change is our commitment to positioning your home strategically for maximum exposure.
Since 1984, #1 Properties has guided sellers through evolving markets with a focus on visibility, preparation, and results.
Thinking about selling in today’s market? Connect with one of our professional and personable agents to create a marketing strategy built around your home and your goals.